The Indian cosmetic industry and the rise of startups like Nykaa

India’s cosmetics and cosmeceutical market is projected to be $20 billion by 2025 if it continues to grow at 25 percent per year.
Launched in 2012, Nykaa has emerged as India’s largest omnichannel beauty destination making beauty accessible to all. Nykaa was founded by Falguni Nayar in 2012 to bridge the gap in brand beauty retail through e-commerce. The brand has 61 physical stores, following an omni-channel model and has reported a profit of Rs. 2.31 crore in Financial Year 2019.

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Source: YourStory